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Are you close to making the decision to sell what is most likely your largest financial asset (or burden)? Your home!!
I am here to breakdown this stressful decision making process for you with what should be your 3 top priorities in choosing a professional approach to sell your home. I believe if you have the option to choose your commission package, we target buyers making our area the wealthiest and you hire a professional with dynamic relationships you will SAVE MORE, MAKE MORE AND NET MORE MONEY ON THE SALE OF YOUR HOME! Being a full time Realtor in Monmouth County, Ocean County and all areas of Central NJ, I’ve seen homeowners taken advantage of - which inspired me to write this blog and create free tools just for you. I too once needed a Realtor and I wish I had these options at my fingertips like you do right now. This is NOT about curb appeal, staging, professional photos or home improvements. For that, I have a comprehensive plan available to you which addresses all of those details in simple checklist form that you can have for free by selecting "Smart Moves Workbook" on the contact form.
To make the best decision for your family, consider what I refer to as "best practices" for homeowners looking to choose proper representation. During the early stages of planning, 3 vital rules will set you up on the right path to protect you and meet your goals.
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Rule 1: Where is the MONEY coming from? Follow it!
Any listing agent invited into your home will promote their "marketing". Open houses, postcards, social media, etc. Some agents are old school; they stick a sign in the front yard, put the home on the MLS and pray your home sells regardless of what they promised you at the kitchen table. (Note: You can do that yourself for no cost.) I personally use all the methods I just mentioned however I like to implement a target marketing strategy. Do we target growing families? Should we target buyers downsizing? Are you near the water, how about targeting buyers who just went to a boat show?
Most importantly - FOLLOW THE MONEY! I use tools that indicate where buyers are moving from, such as the IRS Tax Migration map. Did you know Monmouth County is obtaining the majority of the wealth from 5 specific counties? You can look for yourself here at How Money Walks!
The point is...What makes one real estate agent any different than the next? Well, the first best practice is finding a professional that understands promotion and thinks strategically and smartly about how that promotion will work best for the homeowners situation. Knowing where local money is coming from is a great place to go find a buyer willing to pay a premium price for your home!
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Rule 2: Look for a Professional with Proven Credibility
This advice is outlined sequentially for a reason. I understand why most people want to jump right to the commission section, but without understanding that buying or selling a home is a tricky project with a ton of moving parts, people don't absorb the true value of a professional and just like anything else, you get what you pay for. So it’s important to understand the character and reputation of the person you are going to choose to work with. Do they understand how to work intelligently as we touched on in “Follow The Money” and do they provide a positive experience for everyone they touch during the transaction? The 2nd piece of advice is to choose someone who is grounded and respected amongst his colleagues, peers, partners and most importantly, past clients. I am proud to be a State of New Jersey Licensed and Insured Real Estate Salesperson and I have won Circle of Excellence Awards over multiple years and hey, I’m even Google screened and verified to boot!
The point is... it’s important to me that I maintain great relationships and always do right by people in the community. Take some time to read many reviews on our Google Business Page here.
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Rule 3: Homeowners Choose Your Real Estate Sales Commission
As I indicated in the section above, you get what you pay for. If you did not read that section, go back and take 30 seconds to read it because it’s extremely important. In regards to the bottom line...MONEY, some homeowners seem to think real estate commissions are set at a static "SIX PERCENT". This is simply NOT TRUE! A 6% sales commission is a common and a fair compensation in a lot of situations, but it may not be what is best for YOUR situation. Maybe 7% is better for you...or maybe 4% will accomplish your goals...it's NEGOTIABLE! There are a lot of variables to take into consideration such as:
- What service level are you expecting or need?
- What will your home likely sell for?
- Will you list it to sell?
- How quickly do you need to move?
- What marketing do you feel is important?
- What is the condition of the home in and does it present well?
The point is...flexibility and tailoring the relationship and listing agreement according to your goals will help you tremendously. Nobody likes pushy sales folks so I have laid out a beautiful listing commission package with a menu of services so that you can choose the package that fits YOU the best. We keep this simple to avoid any unnecessary stress in our relationship. Fill out the contact form and I’ll happily share my Platinum, Gold & Silver Commission chart so you can see what is included in each package for your homes price range.
Easy peasey! I hope this was super helpful. If I can be of any help at all, please reach out for a personal one-on-one conversation about your goals. I’m happy to answer any questions.
Thank you for visiting,
Bradly Trebotica - Real Estate Professional
NJ License #: 1755282
Keller Williams Realty
Phone: 732-239-5863
Email: bradtrebotica@kw.com
"A smart approach with a trustworthy professional at a fair price I was happy to pay. It's imperative this information get into the hands of folks looking to make a move." - Donna from Toms River